VOLUME & TEXTURE WITHOUT CRUNCH
FIRM STYLE HOLD THAT LASTS
CLEAN MATTE LOOK
Play Hard Paste
Keep your hair looking fresh, full, and defined with Crazy Bull’s Play Hard Texture Matte Paste. Whether you’re after a clean, refined style or that laid-back bedhead look, this lightweight paste delivers unbeatable volume and texture without the mess.
Unlike heavier waxes that can leave hair greasy or unkempt, our water-based matte formula is oil-, and lotion-free - making it easy to wash out while still giving you reliable, all-day hold. Designed to enhance your natural thickness and texture, Play Hard keeps your style sharp without flaking or drying your scalp.
Work it through wet or dry hair, comb it in, or shape it with your fingers - Play Hard adapts to your look, whatever the occasion.
Play Hard Paste
ABOUT PLAY HARD MATTE PASTE
How to Use Play Hard Strong Hold Matte Paste
Apply to dry or slightly damp hair. Scoop a small amount, rub between your palms to warm it up, then work evenly through the hair. Focus on the roots for lift and control. Style with fingers for texture or a comb for a sharper finish. Add more gradually if extra hold is needed.
Ingredients & Size
Aqua (Water)
The base of the formula. Helps the paste spread evenly through hair.
Ceteareth-25
Keeps the formula smooth and easy to apply.
Oleth-4
Helps the product glide through hair for even distribution.
Bentonite (Clay)
Absorbs excess oil, adds texture, and delivers a strong matte finish. Helps hair look thicker and provides grip for long-lasting styles.
Artificial Beeswax
Adds structure and control while keeping the style workable.
Ozokerite
A hard wax that strengthens hold and improves style durability.
Glycerine
Supports moisture balance so hair does not feel dry or brittle.
VP/VA Copolymer
Provides strong hold while allowing flexibility.
Fragrance
Adds a clean, subtle scent.
Play Hard Strong Hold Matte Paste contains approximately 80–85% ingredients of natural origin, including water, bentonite clay, glycerine, and wax-derived components.
Shipping and Delivery Info
Order before 12pm and we’ll ship your order the same day.
We ship Monday to Friday.
Enjoy free tracked delivery on all orders over £20, with an average delivery time of 2–3 days.
For orders under £20, tracked delivery is available for £1.95, with the same 2–3 day average delivery time.
Our Cosmetic Standards
• Vegan friendly
• Cruelty free
• No animal-derived ingredients
• Made to EU cosmetic safety standards
• Designed for everyday use
FREQUENTLY ASKED QUESTIONS
Is Play Hard Matte Paste Easy to Wash Out?
Yes. It is water-based and washes out easily with warm water and regular shampoo. Despite the strong hold, it does not leave heavy waxy buildup when used as directed.
How Much Play Hard Matte Paste Should I Use?
Start with a small coin-sized amount for short to medium hair. For thicker or longer hair, add a small amount more. A little goes a long way due to the strong hold.
Can it be used on all hair types?
Play Hard works best on straight, wavy, and thick hair that needs strong control and a matte finish. It can be used on curly hair for structure but is designed more for shaping than curl definition.
How Long Does a Jar of Play Hard Matte Paste Last?
With regular daily use, a 100ml jar typically lasts 6 to 8 weeks. With lighter or occasional use, it can last longer.
Is Play Hard Strong Hold Matte Paste Wind, Rain, and Sweat Proof?
Play Hard holds well against wind and light moisture. It performs reliably during normal daily activity and light sweating. Heavy rain or intense sweating can soften the hold, but styles can usually be reshaped.
What’s the Difference Between Play Hard Strong Hold Matte Paste and Similar Products on the Market?
Play Hard delivers strong hold with a dry matte finish without greasiness. Many strong-hold pastes rely on heavy waxes that feel sticky or hard to wash out. Play Hard uses bentonite clay and a balanced wax system to provide firm control, easy washout, and everyday usability.